You’ve got a vision, and it’s not some beige, play-it-safe aesthetic. It’s bold. Emotional. Maybe even a little chaotic in the kind of way that makes people stop and feel something. That’s where I come in. I take that vision you’ve been carrying around in your head (and heart) and turn it into a brand that actually feels like you.
Working with me is intuitive, collaborative, and a little magical. I read the energy of your ideas and translate them into visuals that speak louder than words.
Your energy the brand.
time to show it off.
If you’re ready to stop hiding your magic and start showing up with a brand that actually reflects your energy, consider this your sign.
is
YoU'Re NoT HeRe To BLeND IN
✦ start the ritual
Not sure yet? → Creep my portfolio first
Need more info? → Get the full download
meet your
brand witch;
I built this for the weirdos, the wild ones, the healers and hype priestesses who need a brand that speaks their language: bold, intuitive, and irresistibly different. Your vision deserves a stage that converts curiosity into clients. Let’s make your online presence feel like a full-body yes.
The story behind Serif & Star is part soft goth fairytale, part ‘fuck this, I’ll do it my way.’
aLIgNED
FLoW
AF DESIGN
Designs that vibe and convert.
af design
THE OFFERINGS
My process is equal parts intuition and strategy; a little ritual, a little rebellion. We don’t just slap a logo on it and call it a brand. I deep dive into your soul, your story, your secret sauce, and build you a visual identity that drips with purpose and power. Every step is intentional, from moodboard magic to site launch glow-up, guided by good design and good vibes.
You can choose a pre-built portal (perfect for baddies on a mission), go fully custom (for the ones ready to go cosmic), or build your own blend with add-ons that hit like full moon spells. Expect sacred structure, clear timelines, and a collaborative vibe that feels more like co-creating a legacy than checking boxes.
TL;DR: I don’t do “deliverables”, I do transformations.
keep exploring...
Includes:
- Intuitive Brand Questionnaire
- 1:1 Tarot for Brand Clarity Session (Yes, it’s witchy, get into it)
- Moodboard + Creative Direction (We’ll vibe-check your entire aesthetic)
- Custom Color Palette + Typography Suite (Killer colors & fonts that feel like you)
- Primary Logo, Submark, & Favicon (The holy trinity of brand identity)
- Mini Brand Style Guide (PDF: Because consistency is sexy)
⋆ Can be bundled with web design for a sweet discount.
Starting at $800
01. branding baddie
Includes:
- Template Selection Call (Pick your vibe or we’ll find it)
- Full Customization with Your Branding + Content (Your energy, your vibe, no compromise)
- Mobile Optimization + SEO Setup (Because the algorithm loves you when you’re optimized)
- Blog Setup (optional, but perfect for the word witches out there)
- 2 Rounds of Edits (We’ll make sure you feel like a powerhouse at every step)
- Showit Walkthrough Video (So you can manage your masterpiece like a pro)
⋆ Add branding for a bundled rate + upgrade to "Launch in a Week" for speed demons.
02. template glow-up
Starting at $1200
Includes:
- Strategy Session + Energetic Alignment Call (Get aligned, stay aligned)
- Intuitive Wireframe & Design Concept (Trust me, I see the future for you)
- Fully Custom Showit Website (5 base pages, purely you)
- Blog Integration (For all your soul-exploding ideas)
- SEO, Mobile Optimization, Launch Support (Because your magic deserves to be seen)
- 3 Rounds of Edits (Because we don’t stop until it’s perfect)
- Showit Walkthrough Video + 2 Weeks of Support (No ghosting, just support)
⋆ Pair with Tier 1 Branding for full cosmic cohesion at a discounted bundle price.
03. main character era
Starting at $2800
vibe w/ me
If your inner voice is yelling “YES THIS IS THE ONE”, you’re probably right. Let’s conjure something brilliant together, my inbox is open and the altar is lit.
Thanks!
Your message has been received.
I’m not here to confuse you with fluffy design jargon or vague promises. The FAQ is where we keep it honest, helpful, and easy to navigate, just like your dream website.
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